Case Study: Ahoy Club

Ahoy Club

DIGITAL PRODUCT DESIGN

A CASE STUDY

As the UX/UI Designer, I worked with the Product Manager and IT team to design and build Ahoy Club, the airbnb of yacht charter helps users charter a yacht in less than three minutes.

 My work included producing wireframes, interactive prototypes, UI design and conducting a user study.

1. Define

Problem

Currently in the market there is no product or platform that could seamlessly allow users to charter a yacht quickly.

Chartering a boat can be a complicated, opaque and expensive business. It’s slow and cumbersome and difficult to manoeuvre through. Just trying to find out the pricing is a lengthy process that involves contacting a yacht broker.

Solution

Create a free platform that allows users to book their next yacht charter in less than three minutes.

Approach

Using human-centered design so the application meets real human needs.

2. Design

UX Designer Sydney

 

3. Persona

4. Wireframe – Mobile UI Flow

5. Guidelines

6. UI Design