Case Study: Yoga Buddy

An app for everything mind, body and nutrition

Project Overview

The Challenge:

While doing a 30 Day Yoga challenge at my local yoga studio, I noticed that there were no all-in-one apps for yoga poses, guided meditations, or healthy recipes. 

This resulted in many of my fellow classmates downloading multiple apps, making it hard to keep track.

This inspired me to create a simple all-in-one mind, body and nutrition app. 

The Solution:

Yoga Buddy is an all-in-one app for yoga, meditation and nutrition.

My Role:

User research, Data Analyst, UI/UX Designer, Product Designer

Tools:

Sketch (Wireframes), Invision (Prototype)

Discovery

My User Research and Data:

Before I began my design project, I conducted interviews with 40 yoga and meditation app users to get a better understanding of whom I was designing for:

  • What does a typical Yoga and/or Meditation app user look like?
  • What are their reasons for using Yoga and/or Meditation apps?
  • What keeps them coming back?

Among the 40 Yogis I interviewed, there were 10 males and 30 females. The age of the male users ranged from 20 to 35 years old, while the female users ranged from 19 to 45 years old.

I felt like this was a fair representative sample of Yoga Buddy’s user base since over 75% of people who practice yoga are female.

Yoga has grown massively in popularity over the past few years, with over 300 million yoga practitioners worldwide. In fact, the number of Americans doing yoga increased 50% from 2012 to 2016. 

With so many health benefits, especially those suffering from back pain, the amount of money spent on yoga products is growing exponentially and shows no signs of slowing down. Each year Americans spend $16 billion on yoga classes, clothing, equipment and accessories.

Approach & Considerations:

This project will utilise the revamped Double Diamond Design by Dan Nessler.

Branding + Logo Design

I created a logo and style guide to embody the key features and vision of the brand and to keep a cohesive and consistent user experience.

Lo-Fi Prototype

Key Learnings:

Main functionalities of the product were designed to alleviate pain points.

Issue 1: Healthy Recipe

Solution: Enable users to share/swap healthy recipes 

Save healthy recipes to library, with Premium recipes offered to members

Issue 2: Meditate on the go, anywhere

Solution: Enable users to choose different types of meditation and what they will be using it for

Categories: Travel, Transit, Bed Time, Waking Up

Other possibility: additional mediation tutorial videos for beginners to advanced