An app that allows users to charter a yacht in less than 3 minutes
My Role- User research, User Interviews, Persona Creation, User Journey, A/B Testing, User App Flow, Wireframes, and User Testing
Tools- Adobe XD (Wireframes), Marvel (Prototype), Zeplin (Packaging)
COMPETITIVE ANALYSIS & RESEARCH
Before even diving into the features and the overall UX for Ahoy Club, I conducted a couple product competitive analyses to gain a better understanding of the goal setting apps already in the market.
Based on the reseach found in the discovery period of the project I developed a user persona, David which helped in making informed design decisions as I had the end user always in mind.
A wireframe was developed to provide clarification to what users will expect to interact with on certain screens of the app and the flow of the website.