Tags archives: ux

Ahoy Club

An app that allows users to charter a yacht in less than 3 minutes

My Role- User research, User Interviews, Persona Creation, User Journey, A/B Testing, User App Flow, Wireframes, and User Testing

Tools- Adobe XD (Wireframes), Marvel (Prototype), Zeplin (Packaging)

lauren metzler ux design

COMPETITIVE ANALYSIS & RESEARCH

Before even diving into the features and the overall UX for Ahoy Club, I conducted a couple product competitive analyses to gain a better understanding of the goal setting apps already in the market.

lauren metzler ux research

USER PERSONA

lauren metzler ux designer research

Based on the reseach found in the discovery period of the project I developed a user persona, David which helped in making informed design decisions as I had the end user always in mind.

WIREFRAMING

A wireframe was developed to provide clarification to what users will expect to interact with on certain screens of the app and the flow of the website.

lauren metzler UX wireframe

PROTOTYPING

I then prototyped the app for further user testing.

You can view here; https://marvelapp.com/9cfiga1

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